Fairgame

Fairgame is a competitive socialising experience located in Canary Wharf, London that launched in September 2022. The project features updated versions of classic fairground games enhanced by digital leaderboards, the ability to form teams to compete against friends or strangers in the venue, and integrations with the booking and F&B systems. We built the software that powers the experience including a web app, in-venue screens and the marketing website.

The primary objective of the project was to create a unique, interactive and engaging experience for visitors to the venue.

One of the main challenges we faced during the development of the project was creating a seamless user experience across the different platforms and systems. The web app, in-venue screens and marketing website needed to work together seamlessly to provide a cohesive experience for visitors. It was key that the digital aspects of the journey augmented (and didn't interrupt) the fun of the experience.

Another challenge we faced was integrating the digital leaderboards and scoring system with the various games at the venue. Each game had its own unique set of rules and scoring systems which we needed to balance when designing the system.

To ensure a consistent and engaging user experience we built a design language using the bold look and feel created by our partner agency Beach. The identity included quirky illustrations, animated graphics, a vibrant yellow and black colour scheme and sub-brands for each game. We ensured that the user interface was consistent across all platforms and kept radically simple so it was easy to use even after a few drinks at Fairgame's bar.

To address the challenge of integrating the digital leaderboards and scoring system with the various games, we worked closely with the game designers to understand the rules and scoring systems for each game. We also worked with their sales and operations teams to ensure the entire customer in-venue experience was smooth, with prompts in the interface to nudge users what to do next.

The Fairgame project was a great success with many visitors to the fairground praising the fun and immersive experience. The system we built ran smoothly from day one and overall, the Fairgame project was a great example of how tech can be used to enhance a competitive socialising experience. By incorporating a range of interactive features, we were able to create a unique and engaging experience for visitors to the venue and continue to work with Fairgame to develop and improve the system.